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5 tips for more effective wedding marketing
It’s that time of year, the time of year when, as a wedding business, you should be putting some time into your marketing & planning for a busy summer ahead. Understanding your customer,…
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What should I be doing with my marketing in 2022?
Hello to you from 2022! I have had a lovely break, a chance to relax, refresh and reassess. Essie Media is going into its 6th year this year and I have taken some…
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A guide to email marketing for small business
We all know we should be doing it, but as a small business are you getting the most from your email marketing? These days I find that many small businesses dedicate all their…
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What is creative content?
Creative content is an umbrella term that’s used to describe the various forms of enriched multimedia that should form a core part of your online presence and marketing strategy. A brief history I have…
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How to approach marketing in a meaningful way
I don’t know about you but there is awful lot of ‘selling’ on social media these days. Sometimes I scroll through Instagram and feel overwhelmed by how much people are wanting you to…
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Life after lockdown: how my life has changed
September is just around the corner, the smell of Autumn in the air and WHAT a 6 months its been! I like to reflect on life, I do this daily in my journal,…
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Improving your Instagram engagement
I truly believe that your number of followers doesn’t equate to your number of sales. I often meet clients that get hung up on follower numbers…I’ve even had clients try to ‘reward’ me…
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Influencer Marketing
The ever changing world of marketing is developing fast, and the world of online influencers seems to be booming. Traditional advertising methods have been slowly changing for some time, with lot’s of brands…