You know your business inside out, you know you have a great product or service…you kind of know what you should be doing in terms of marketing but there’s always the issue of time.
As a small business owner myself I know how hard it can be to find time to be ahead of the curve when it comes to marketing. There are so many channels these days, and your to do list is already sky high.
So lets break it down a bit.
There are three main things to consider when deciding where to spend your energy for marketing:
I can’t stress enough to clients about relationship building. It takes time to build a business, a brand, and trust. Building a loyal audience is important. You want engagement across social media, you want returning visitors to your website and most of all you want sales. If you only have limited time to spend on marketing spend it on building relationships.
If you sometimes get bogged down by how many different options there are when it comes to marketing then choose an activity and stick to it consistently. Randomly dipping a toe here and there won’t work. The two C’s are what I tell clients: Content & Consistency.
You want feedback on how someone found your product so make sure you also analyse your marketing activity. Seeing what works and what doesn’t will help you to plan for the future.
Being you, being real, crafting a story, this all helps to build your business. But also be patient if you want to build loyal returning customers then you have to give them the time to get to know you.