The ever changing world of marketing is developing fast, and the world of online influencers seems to be booming. Traditional advertising methods have been slowly changing for some time, with lot’s of brands now looking to influencers to sell their products.
Bloggers, Vloggers, Instagramers and YouTuber’s are THE IT crowd right now, with legions of loyal followers who trust their recommendations. We live in a world driven by clicks, follows, likes & comments. It’s by these metrics of engagement that we measure success.
Instagram is the platform of choice for social influencers. 89% of marketers identify it as one of the most important channels for influencer marketing.
About a third of the influencer content on Instagram appears in Stories. This number will likely grow this year. The swipe-up feature to link out from Instagram Stories is now available to accounts with just 10,000 followers. This makes Stories a great place to share and link to brand content.
But don’t ignore the other platforms. Nearly a quarter of daily Facebook users have made a purchase based on a blogger or influencer recommendation. So have 29% of daily Twitter users.
What is a social media influencer?
Quite simply, an influencer is someone who can influence others.
A social media influencer is someone who wields that influence through social media. The form of influence can vary and no two influencers are the same.
The right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand.
So, it’s critical to work only with social media influencers whose vision aligns with your own.
Influencers can have millions of followers. Perhaps the world’s best-known influencer is Kendall Jenner. She has 108 million followers on Instagram and regularly gets millions of likes on her branded posts.
But Influencer marketing can be costly so being guided by someone who knows the right terms to negotiate can be important. Chat to me today about Influencer marketing and let me do the hard work – finding the right fit for your business.
Stats taken from Hootsuite