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What is SEO blogging?
If you follow me on my business Instagram or even on my freelance writing Instagram you will know that I talk a lot about SEO blogging, and it’s a question I get asked…
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Should I pick an Instagram or Etsy shop?
I’ve had a few questions from clients about this lately, as I work with lots of small businesses that sell their wares via Etsy or Instagram rather than a website. But if you’re…
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What should I be doing with my marketing in 2022?
Hello to you from 2022! I have had a lovely break, a chance to relax, refresh and reassess. Essie Media is going into its 6th year this year and I have taken some…
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A guide to email marketing for small business
We all know we should be doing it, but as a small business are you getting the most from your email marketing? These days I find that many small businesses dedicate all their…
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What is Digital Storytelling?
So, a few people have asked me recently – what actually is Digital Storytelling? – as I use this term a lot when it comes to what I do. I do this because…
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What is creative content?
Creative content is an umbrella term that’s used to describe the various forms of enriched multimedia that should form a core part of your online presence and marketing strategy. A brief history I have…
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Creating content for your website
I have been helping lots of small businesses with their website content lately. This is a really important investment in their business, even more so than social media, but why? Well, the thing…
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How to approach marketing in a meaningful way
I don’t know about you but there is awful lot of ‘selling’ on social media these days. Sometimes I scroll through Instagram and feel overwhelmed by how much people are wanting you to…
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Has social engagement changed through Covid?
Post times for social media plays a major part in engagement, we all know that. You want to maximise your content, your reach and engagement with minimal effort…ideally. When I first meet a…
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Small business marketing help
You know your business inside out, you know you have a great product or service…you kind of know what you should be doing in terms of marketing but there’s always the issue of…