Content marketing has transformed the way businesses interact with their customers. Since the rise of social media, brands now have to become closer and more communicative with their customers if they want their loyalty and trust in return.
Simply broadcasting advertising messages is no longer the only strategy available and it’s not advisable if your customer has made the effort of including you in their ‘social’ circle.
Today – it is important to give out advice, engaging stories and information that is of genuine use or interest.
But why is content marketing so great for small businesses?
Well, first off Content adds value and this can be done relatively cheaply too. As a small businesses you don’t have thousands to spend on a massive advertising campaign but time and great content can build a loyal audience that returns.
Next, Good quality content is gold for SEO. If you decide to generate a blog with quality content and connect it to your brand this can have positive repercussions.
Finally, you get to know your customers. Content – when delivered through social media allows for feedback. It means you can gauge your customers’ attitude and get to know their needs and demographic better. Content at its best can inspire discussion, allegiance, provoke thought and get everyone talking.