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What is SEO blogging?
If you follow me on my business Instagram or even on my freelance writing Instagram you will know that I talk a lot about SEO blogging, and it’s a question I get asked…
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Should I pick an Instagram or Etsy shop?
I’ve had a few questions from clients about this lately, as I work with lots of small businesses that sell their wares via Etsy or Instagram rather than a website. But if you’re…
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5 tips for more effective wedding marketing
It’s that time of year, the time of year when, as a wedding business, you should be putting some time into your marketing & planning for a busy summer ahead. Understanding your customer,…
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What should I be doing with my marketing in 2022?
Hello to you from 2022! I have had a lovely break, a chance to relax, refresh and reassess. Essie Media is going into its 6th year this year and I have taken some…
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A guide to email marketing for small business
We all know we should be doing it, but as a small business are you getting the most from your email marketing? These days I find that many small businesses dedicate all their…
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What is Digital Storytelling?
So, a few people have asked me recently – what actually is Digital Storytelling? – as I use this term a lot when it comes to what I do. I do this because…
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Improving your Instagram engagement
I truly believe that your number of followers doesn’t equate to your number of sales. I often meet clients that get hung up on follower numbers…I’ve even had clients try to ‘reward’ me…
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Why Spiking is nothing new.
When I was 18 my drink got spiked at a local pub. I was out with my then boyfriend at a Casino night at a pub we considered our local. Surrounded by friends…
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What is creative content?
Creative content is an umbrella term that’s used to describe the various forms of enriched multimedia that should form a core part of your online presence and marketing strategy. A brief history I have…
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Creating content for your website
I have been helping lots of small businesses with their website content lately. This is a really important investment in their business, even more so than social media, but why? Well, the thing…
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How to approach marketing in a meaningful way
I don’t know about you but there is awful lot of ‘selling’ on social media these days. Sometimes I scroll through Instagram and feel overwhelmed by how much people are wanting you to…