5 tips for more effective wedding marketing
It’s that time of year, the time of year when, as a wedding business, you should be putting some time into your marketing & planning for a busy summer ahead.
Understanding your customer, and what they want, is the first step in making your marketing more effective in this sector. Its a competitive market where standing out from the crowd can make all the difference.
Your website should sell the dream
I get a lot of questions these days about the effectiveness of websites, and in lots of cases people are turning to their social media to convey their messages. BUT in the wedding sector your website matters. If you make one resolution this 2022 it should be; to give your website a refresh. Make sure your site includes inspirational wedding landing pages, an informative packages page, a blog with guides, elopement page, and a detailed photo gallery with videos.
Keep photography updated
Couples want to see exactly how their wedding will look, so make sure your website and social media is kept up to date with inspirational images.
‘How to’ guides for the win
Q&A guides have never been more important. Have well organised and easy to understand pages outlining your packages, supplier information advice, and more. Keep your blog up to date with lots of useful information and ‘how to’ guides, and even do Instagram lives or Instagram Q&As.
Keep your referrals updated
Make sure to follow up on happy couples by asking for a review of your services. Make sure they are fully visible on your website.
Have a multi-channel marketing strategy
Make sure you have a solid strategy in place. Marketing activity should encompass SEO, email marketing, social media, and getting into the right directories. Throw a little PR in here from time to time and don’t forget Pinterest. Make sure to expand your Pinterest boards to include seasonal photos. You should also make sure the boards are optimized so you gain visibility online.
I hope this has given you a little guidance in marketing your wedding business in 2022. For help with a full marketing strategy, advice on your current marketing or even just a chat about what you feel is missing from your current marketing plan, then please give me a call on 07703725038 or email sophie@essiemedia.co.uk.
